Les Salles de Cinéma...

[EagleWolf]

[EagleWolf]

“We need for ticket prices to come down. I think it’s not healthy. I understand why it happened, and that exhibition went through a terrible near-death experience with Covid. I get the instinct to raise prices.”

“But I think overall, if you look for example at how every Tuesday in America, every single Tuesday is the biggest day of the week. Why? Because of the half-price tickets. It’s fundamental consumer economics: just lower the prices and you’ll sell more. You’ll make it up in volume, and concessions.”

“I think we would endear ourselves much more, particularly to that family audience, if the price is moderated some. Exhibition will argue, fair enough, moviegoing is still great value. It’s still a fraction of the cost of a Broadway show or a football game. But for a lot of people bringing a family of four or six to the movies, that can be an expensive undertaking.”

[EagleWolf]